Who is having second thoughts? She is. Who is she? Caroline Wexler in her FastCompany article this month entitled: "Social Misfits".
Basically Caroline is saying (you can read it yourself if ya want) that companies are not utilizing web tools, social tools or Web 2.0 itself all that well. Or at least as well as is commonly reported.
She reports on a funny Twitter story about Starbucks tweeting Wachovia.
She also reports on the amazing Facebook corporate-app story of Papa John's Online Widget being deployed by an amazing total of 34 active users. Yes, 34 ... that is not a typo.
Caroline, I believe is saying: where is the cost/benefit analysis; where is the web intelligence; where is the corporate common sense relative to Web 2.0??? So, yes, those are questions we all should ask more often. Good work Caroline.
